Retail & Consumer Goods
From shelf to screen — smarter merchandising, demand forecasting and customer intelligence for brands that refuse to be commodity.
Where we stand.
Modern retail runs on margins so thin they require near-perfect operational decisions — what to buy, where to send it, who to talk to, when to discount.
We help retailers and consumer brands replace gut with signal: forecasts that survive a weekend, customer cohorts the merchandising team can act on, and editorial content that feels like the brand wrote it.
Three persistent pain points.
Forecasting that breaks in season
Historic models trained on pre-pandemic patterns can no longer predict tomorrow's demand.
Personalisation that feels mass
Generic recommendations erode brand equity faster than they lift conversion.
Supply visibility ends at the warehouse
Once goods leave the dock, leadership flies blind for days.
How we work the brief.
We start by interviewing merchandising, supply and marketing together — because the wrong forecast is usually a communication problem dressed up as a data problem.
Then we ship: a unified semantic layer on top of POS, e-commerce and inventory, demand models that the planners actually understand, and AI-assisted content that scales without sounding like a robot.